物流英语 / 第七章  Unit 7 Packaging / 第3节 U7-3 营销部经理办公室(沙发)
提要与知识

Lorna: Good morning, Charles. Do you mind if I give you a little suggestion?

Charles: No. Go ahead, please.

Lorna: Your products are good indeed. However, your packing still has room for improvement. I mean your packing does not look attractive enough to the buyer. We know that one important function of packing is to stimulate the buyer's desire to buy the product. He should fall in love with your product at the first sight.

Charles: That’s a good suggestion. Could you be more specific?

Lorna: I think your cartons are not thick and sturdy enough. They are somewhat flimsy. Therefore, the feeling of robust is lost. Also, the design of the color of your packing should be more eye catching. My opinion is that packing should give the buyer an idea of what is packed inside.

Charles: That is really a good idea. I will pass it onto our designers and ask them to make some improvements.

Lorna: How are you going to handle the outer packing?

Charles: Well, we’ll reinforce all those cardboard cartons with straps from outside; and mark them with such words as “Handle with care” and other general markings for transportation.

Lorna: That sounds good. 


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